Challenge Who it's for Your coach Program What's next
6-week online coaching · No gym needed

You know what to do. You just haven't found a way to make it fit.

80/20 Reset finds the handful of habits that actually move the needle for weight loss, and builds them around the life you already have.

You've tried harder things.
They didn't stick.

The gym membership. The meal plan. The 6am runs. You did everything right and it still fell apart by week three. Not because you lack discipline. Because the approach was wrong for your life.

Maybe you've even smashed a fitness challenge before — eight weeks of early mornings, strict eating, and real results. But the moment it ended, so did the habits. That's not a willpower problem. It's what happens when a programme is built around short-term restriction rather than your actual life. Without the right foundations, nothing sticks.

The name isn't just branding. The Pareto Principle tells us that roughly 80% of results come from just 20% of inputs. In fitness, that means most of what you've been told to do, the early workouts, the meal prep, the supplements, accounts for very little. 80/20 Reset finds the small number of shifts that actually move the needle for someone with your life, and ignores everything else.

xWeight has crept up over years of desk work, long hours, and convenience eating
xYou're tired by 2pm, running on caffeine, and wondering where your energy went
xYou don't feel like yourself in meetings, in conversations, or in the moments that matter
xBy the time the kids are sorted and dinner's done, there's nothing left for you
xClient dinners, work travel, and zero mental energy left kill every good intention

80/20 Reset works if you
value efficiency over effort.

This is for you if...
  • You're a professional whose weight has crept up over years of office life
  • You want to show up sharper at work, with more energy for the people and moments that matter outside of it
  • Life's full, the kids keep you busy, and your own health keeps getting pushed back
  • You want a plan that actually accounts for travel, late nights, and client dinners
  • You're motivated by seeing real progress, and excited by the data that proves it's working
  • You're open to tracking what you eat, not forever, just long enough to dial things in and build the awareness to make smart calls without thinking about it
This isn't for you if...
  • You want workouts scheduled into your week — we find opportunities for movement that's already hiding in your routine
  • You want dramatic rapid results without building sustainable habits
  • You want a set-and-forget programme with no ongoing check-ins or coaching commitment

Hi, I'm Wes.

I've spent years figuring out what actually works.
You get the shortcut.

Most fitness coaches will give you a plan. I treat your results like a project.

By day I work as a Project Director with 8 years in implementation consulting. I spend my professional life breaking down complex problems, identifying what actually moves the needle, and building systems that work in the real world. That lens is exactly how I approach coaching.

When I moved into the corporate world I didn't see it coming. Lunch out every day, the communal biscuits in the kitchen, back-to-back meetings, sitting for eight hours straight. The weight doesn't arrive all at once. It just quietly accumulates until one day you realise your clothes fit differently and you can't pinpoint exactly when it happened. I know that feeling firsthand. It's not a discipline problem. It's an environment problem. And that's exactly what 80/20 Reset is designed to fix.

What surprised me most wasn't the physical change. It was everything else. In my role I regularly present to large groups of senior stakeholders, leadership teams, and decision makers. When I started showing up differently physically, I carried myself differently in those rooms. The confidence wasn't something I manufactured. It was a byproduct. I was more present, sharper, and I could feel the difference in how I was perceived. That's the part nobody talks about, and it's the part that matters most to the people I work with.

I've also spent a long time in the gym. Long enough to have made every mistake worth making. Overtraining, under-eating, chasing the wrong metrics, burning out on programmes that looked good on paper but fell apart in a busy week. I'm not going to hand you a template and wish you luck. You get the benefit of everything I've already got wrong.

80/20 Reset exists because I got tired of watching smart, driven professionals waste time and energy on the 80% that doesn't matter. The goal was never just to lose weight. It was to feel like the version of yourself that performs at their best, at work, at home, and everywhere in between. I built the programme I wish someone had handed me. Analytical, efficient, and designed around the reality of a full professional life.

You don't need more information. You need the right system, applied consistently, with someone who's already done the hard work of figuring out what to ignore.

6 weeks. The right habits.
Real results.

80/20 Reset works differently. We identify the small number of high-leverage shifts that actually move the needle for someone with a desk job, a full diary, and a life outside of work. The goal isn't just to lose weight. It's to feel like the sharpest, most energised version of yourself, the one that shows up differently in meetings and has more left for the people at home.

We track your food intake each week, not to be restrictive, but because the data tells us exactly which lever to pull. More steps, a smarter food swap, a tweak to how you're managing hunger. Then we adjust. No guesswork. No cookie-cutter plans. Just the 20% that drives 80% of the results.

Kick-off strategy session
A 45-minute live session where we map your current routine and build your movement plan around it, together
Weekly check-ins and progress tracking
Log your food, steps, weight, and progress in one simple place each week
Custom weekly analysis
I review your week and send tailored advice based on your schedule, your hunger patterns, and where things fell apart
Hunger spike tools and food swaps
Practical strategies for the moments that usually derail you
Support throughout the week
You're not on your own between check-ins. I'm available throughout the week for questions, adjustments, and those moments when you need a steer
End-of-program review call
Celebrate wins, identify what's still in your 20%, and plan what's next
Your personalised end-of-program report
Six weeks of your data analysed and written up so you leave with more than results. You leave with a roadmap.
Founders pricing
$149
$597 at launch
One-time · 6-week program · Limited spots

What's included
  • Most clients lose 4–6kg following the programme
  • Kick-off session to build your plan before week one
  • Weekly analysis and coaching tailored to your week
  • Hunger management tools and food swap strategies
  • Support between check-ins whenever you need a steer
  • Review call, progress report, and early access to 80/20 Build

The founders rate is a temporary discounted rate in exchange for your honest feedback and a testimonial if you get the results.

No obligation. Just a straight conversation.

Reset is just the beginning.

80/20 Reset is designed to be the beginning, not the whole story. Most clients who complete it want to keep going. 80/20 Build is where the same habits that got you lean become the foundation for building real strength. Same philosophy. The next chapter.

Step one
80/20 Reset
The foundation. Six weeks to build the habits, create the results, and prove to yourself that the right 20% is all you need.
Habit stacking Weekly analysis Food swaps Progress tracking
Your starting point
🔒 Unlocked after Reset
80/20 Build
The next chapter. Structured gym programming, progressive overload, and everything from Reset, now applied to building a stronger body.
Gym programming Progressive overload Strength building Monthly subscription
Available to Reset graduates only

Every 80/20 Build client starts with Reset. There's no shortcut to the foundation.

Fifteen minutes. That's all it takes to know if this is worth your time.

Request a free 15-minute call. We'll talk through where you're at, what's actually getting in the way, and whether 80/20 Reset is the right fit.

No obligation. Just a straight conversation.